In 2024 you can expect a powerful newcomer to your workspace: Google Duet AI. If you have not heard of Google Duet AI yet and want to understand how it will impact your team’s productivity, you should keep on reading.
Google Duet AI is currently in closed beta on Google’s Workspace Labs and only available in the United States, but we can expect a broader outroll in the upcoming months with more widespread availably in English speaking countries.
But what is Google Duet AI? How will it increase your productivity? And how can you enable your teams to save cost using it?
This article is for founders, CEOs, COOs, sales leaders and revenue operations managers who are interested in getting the most effective output from their resources.
You will learn:
- What Google Duet AI is
- How you can use Google Duet AI to make more revenue
- What are the best prompts for Google Duet AI
- Gain access to Google Duet AI today
What is Google Duet AI
You most likely use Google Duet AI every single day without knowing it. Google Duet AI is Google’s generative language and imagery integrated directly in their Google Workspace applications such as Google Docs, Sheets and Slides.
Currently the use cases are limited. The most common examples are:
- Automatically creating meeting notes for upcoming Google Meets
- Automatically drafting an email through the ‘Help me write’ button in Gmail
Two very handy features that came out during the last year which are not yet telling us the full story related to the capabilities of Google Duet AI.
Google Duet AI will be tremendously more powerful.
Google Duet AI capabilities
In the upcoming months, users of Google Workspace will start getting access to more and more capabilities driven by AI. These features will include:
- Help you write
- Generate original images
- Automate insights
- Foster meaningful connections
- Optimize project workflows
Let’s look at some practical examples.
Example: Generating images from text in Google Slides
Imagine a world in which you can write a simple prompt in Google Slides to make a visual matching your slide. Via text-to-image generative AI you will have your personal designer working for you 24/7 when you create presentations.
1. Generating images from text in Google Slides © Google 2023
Example: Creating project plans from a single prompt
Users will be able to create project plans directly in Google Sheets, reducing the time of project managers to ‘plan’ allowing them on what’s really important: reaching milestones and enabling stakeholders.
2. Creating project plans from a single prompt © Google 2023
Example: Drafting job descriptions for open positions
Give time back to HR to source and recruit the best candidates instead of writing down job descriptions. Using Google Duet AI, recruiters will be able to create draft job descriptions through one single prompt, adapt and publish in minutes.
3. Drafting job descriptions for open positions © Google 2023
How does Google Duet AI work
It’s no secret Google has been a frontrunner in AI for many years. Think about features in search such as automatically completing your search queries, preventing spam in Gmail or understanding how traffic will change in Google Maps.
The space they are entering now – generative AI – is rather new for them but uses similar technology.
Generative language models are all about learning patterns through training data coming from different formats and contexts.
Through minimal input a Generative Language Model is able to ‘predict’ what comes next based upon millions of examples (data) it has analyzed in the past. It will be able to understand your context, the likelihood of what you are trying to achieve and provide autocompletion of your input. This is how ChatGPT works.
At SlideFill, we are also interested in Generative Image Models.
Generative image models are capable of producing new images using techniques like diffusion. They deconstruct a large set of images into noise and then map these individual noise back together to create a completely new image. This is how MidJourney works.
Imagine taking the Mona Lisa and the Girl with a Pearl Earring paintings.
4. Mona Lisa
© Leonardo da Vinci 1503
5. Girl with a Pearl Earring
© Johannes Vermeer 1665
A generative image model will be able to create a new painting, combining elements of the two. It would first break down the Mona Lisa and Girl with a Pearl Earring in elements: hair, eyes, lips, earring, hairband, dress, road in the background, …
After these elements are broken down, it will regenerate a new image combining or taking elements from both paintings into one.
5. Mona Lisa with a Pearl Earring
© SlideFill 2024
How does Google Duet AI impact your business
Google’s new generative AI capabilities do come with a lot of benefits for your business. The main benefit is related to productivity.
Using Google Duet AI organizations will be able to save time doing administrative or less productive tasks, allowing them to focus on value-generating activities. Generative AI in the workspace is a form of automation, which enables you to use headcount and resources more efficiently.
Next to this, it will allow you to improve your business outcomes. By improving productivity, one will decrease cost. That said, we are more interested in the other business outcome: generating more revenue.
Through Duet AI your business will be able to customize and create more resonating content faster. Making the creation of client facing sales pitch decks, marketing material or business reviews more automated is our core business and interest.
How you can use Google Duet AI to make more revenue
We believe in customization and personalization of content at scale. Why?
- 71% of your customers expect customization of marketing material
- 35% of your leads convert more when receiving personalized presentations
Both combined will lead to 40% more revenue for your organization.
The good news: you can start customizing your sales, marketing and analytics presentations at scale today easily via SlideFill.
While we focus on making content more data-driven by connecting your CRM data directly in Google Presentations, Google Duet AI will allow you to create instant complementary images.
This will allow you to take your customization one step further. You will be able to:
- Collect data in your CRM
- Create unique presentations per CRM record via SlideFill
- Generate complementary visuals based on the data via Google Duet AI
With Google Duet AI you can generate mock-ups or visuals that align with the vision or brand you are talking to. It will also allow you to visualize data points on top of the graphs, tables, charts and raw data you pushed via our app.
This will enable you to improve your storytelling when presenting to an audience and make them retain more information via visual hooks.
Our upcoming product will allow you to instantly create visuals leveraging Google Duet AI based on the text in your presentations to allow you to generate 99% ready to go slides.
Until then you can create data-driven presentations automatically with SlideFill but you will need to create visuals yourself either in the template or via Google Duet AI if you prefer deeper customization.
Let’s go over how to write good prompts and how to get access to Duet AI.
What are the best prompts for Google Duet AI
The prompt you will need to use to get the best visuals in your Google Presentations will highly depend on the context of your presentation. If you are presenting a sales pitch deck to a car manufacturer, it’s worth providing that information.
To write excellent prompts for generative AI, you will have to follow these principles:
- Be specific: as illustrated above, it’s important that you make it easy for Google Duet AI to understand what you want to visualize. Try to be as specific as possible when writing a prompt.
- Relevancy: use relevant keywords and phrases to help Duet AI to understand the context of your presentation and your target audience
- Avoid buzzwords: there is no room for jargon, technical language or buzzwords. Make sure to write simple sentences – envision writing to a layman.
- Provide examples: reference other material as an example to explain what type of content you are looking for.
- Style: specifically state the style of your visuals. Looking for a modern style? Clipart? Picture perfect? Explain to Google the style of your visuals.
- Iterate: fine-tune prompts until the output is meeting your expectations and is professional to present to clients or internal stakeholders.
Gain access to Google Duet AI today
Accessing Google Duet AI is currently available, but you will still require to:
- Apply to get access to the free trial
- Have a paid Google Workspace account
The number of markets (languages) covered in Google Duet AI are still limited. If you really want access, it’s best to apply from an English Google Workspace.
You can apply for the trial on the Google Duet AI website.
Update since February 8th, 2024 Google Duet AI is rebranded to Gemini for Google Workspace
Google announced on the 8th of February, 2024, that Google Duet AI, the model based on PaLM 2, will be merged into the Google Gemini brand. Duet AI became officially Gemini for Google Workspace and is generally available as Gemini Business and Gemini Enterprise.
Frequently Asked Questions
Before you head to the conclusion of this article, you can find answers on frequently asked questions related to how you can get access and use Google Duet AI:
Google Duet AI brings substantial benefits to businesses, primarily focusing on increased productivity and improved business outcomes. The integration of generative AI capabilities allows organizations to save time on administrative tasks, making resource utilization more efficient. This automation, as a form of productivity enhancement, enables businesses to allocate their workforce to more value-generating activities.
Beyond efficiency gains, Google Duet AI contributes to better business outcomes by facilitating customization and faster creation of resonating content. By automating content creation processes, organizations can generate more revenue, particularly in areas like sales pitch decks, marketing materials, and customer success stories.
Find more answers related to Google Duet AI
Discover all frequently asked questions and answers about Google Duet AI.
Google Duet AI operates on generative language and image models. Generative language models learn patterns from diverse training data, enabling them to predict what comes next based on contextual understanding. This model, similar to ChatGPT, comprehends user input, predicts the likelihood of the user’s intent, and provides autocompletions. While Google is relatively new to generative AI, it employs similar technology seen in its search features, Gmail spam prevention, and Google Maps traffic predictions.
Generative image models, on the other hand, use techniques like diffusion to deconstruct a set of images into noise and then reconstruct entirely new images by combining individual noise elements. This approach allows for the creation of unique visuals by blending elements from different images, offering creative possibilities within Google Duet AI.
Find more answers related to Google Duet AI
Discover all frequently asked questions and answers about Google Duet AI.
Google Duet AI is a generative language and imagery model integrated directly into Google Workspace applications like Google Docs, Sheets, and Slides. It utilizes generative AI to enhance user productivity and automate certain tasks within the workspace. For instance, it automatically generates meeting notes for Google Meets and drafts emails through a ‘Help me write’ button in Gmail.
In the upcoming months, Google will offer more powerful capabilities such as helping users write, generating original images, automating insights, fostering meaningful connections, and optimizing project workflows.
This integration allows users to perform tasks like creating visuals in Google Slides, generating project plans in Google Sheets, and drafting job descriptions effortlessly through simple prompts. As the new software evolves, it will become a valuable tool for various productivity-enhancing functions within the Google Workspace ecosystem.
Find more answers related to Google Duet AI
Discover all frequently asked questions and answers about Google Duet AI.
RevOps Managers play a pivotal role in setting up personalization for data-driven presentations. Their objectives include:
- Deciding Processes for Data-Driven Presentations: Revenue Operations should identify and prioritize processes that require personalized presentations based on factors such as customization needs, organizational readiness, efficiency gains, and data availability.
- Creating Triggers and Templates Using Variables: Managers should collaborate with teams to define input parameters for personalization. This involves deciding which variables and data points will dynamically replace content in marketing collateral or sales decks. Triggers and templates should align with the customization needs of specific activities.
- Empowering Sellers: Revenue Operations Managers should make data-driven presentations and templates accessible to sellers. The approach can be centralized, allowing for global alignment and brand consistency, or decentralized, offering regional teams more flexibility. The decision depends on the balance between brand control and regional relevance.
By fulfilling these objectives, Revenue Operations Managers facilitate effective personalization, ensuring that content is tailored to specific clients’ needs while optimizing brand consistency and global scale.
Find more answers related to Customizing Content
Discover all frequently asked questions and answers about Customizing Content FAQ.
Accessing Google Duet AI is currently available through a trial, but certain requirements need to be met:
- Application: Apply for access to the free trial on the Google Duet AI website.
- Google Workspace account: Have a paid Google Workspace account, as the trial is available for users with paid accounts.
Currently, language support in Google Duet AI is limited, and it’s advisable to apply from an English Google Workspace account to increase the chances of gaining access. The trial provides an opportunity to explore and harness the capabilities of Google Duet AI in conjunction with SlideFill for customization of presentations.
Find more answers related to Google Duet AI
Discover all frequently asked questions and answers about Google Duet AI.
Customization is a key factor in leveraging Google Duet AI for revenue generation. By customizing sales, marketing, and analytics presentations at scale, businesses can meet customer expectations and increase conversion rates. Google Duet AI, in combination with tools like SlideFill, enables organizations to create instant complementary images based on text prompts, enhancing the customization process.
Research indicates that 71% of customers expect customized marketing material, and 35% of leads convert more with personalized presentations. The ability to create unique presentations per CRM record and generate complementary visuals through Google Duet AI contributes to a 40% increase in revenue for organizations.
Find more answers related to Google Duet AI
Discover all frequently asked questions and answers about Google Duet AI.
Pitfalls arise when businesses solely rely on Generative AI without considering the importance of customization. While Generative AI, such as ChatGPT, can automate content creation, it often leads to undifferentiated and generic messages that lack personalization. In the long run, companies using Generative AI for all content creation might save costs initially but risk losing differentiation and personalization, crucial factors in customer engagement.
To prevent these pitfalls, businesses need to strike a balance between automation (or GenAI) and customization. The article suggests categorizing content based on its value – low or high. Low-value content, like confirmation messages, can be automated through tools like ChatGPT with minimal customization. On the other hand, high-value content, such as sales pitches or marketing collateral, requires in-depth customization to resonate with the audience and maximize conversion potential.
The key is to recognize when and where to apply automation and when to prioritize customization. By understanding these dynamics, businesses can avoid the pitfalls associated with over-reliance on Generative AI.
Find more answers related to Customizing Content
Discover all frequently asked questions and answers about Customizing Content FAQ.
Crafting effective prompts is crucial for obtaining the best visuals from Google Duet AI. Here are some best practices:
- Specificity: Be specific in your prompt to help Google Duet AI understand your visualization requirements easily.
- Relevancy: Use relevant keywords and phrases that align with the context of your presentation and target audience.
- Avoid buzzwords: Keep language simple and avoid jargon, technical terms, or buzzwords.
- Provide examples: Reference other materials to illustrate the type of content you are looking for.
- Style: Clearly state the visual style you prefer, whether modern, clipart, or picture-perfect.
- Iteration: Fine-tune prompts until the output meets your expectations and is suitable for presentation to clients or stakeholders.
Find more answers related to Google Duet AI
Discover all frequently asked questions and answers about Google Duet AI.
Generative AI, including tools like ChatGPT, serves as the automation component in content creation. It automates the generation of low-value content, such as confirmation messages or routine communications, allowing businesses to streamline processes and save time. However, the article emphasizes that the real power lies in combining Generative AI with customization for high-value content.
Customization is the ability to personalize content, tailoring it to specific needs and preferences. In the context of content customization at scale, GenAI acts as the tool for automating low-value activities, while customization becomes crucial for crafting personalized and impactful high-value content.
The key takeaway is that both GenAI and customization have their roles, and businesses should strategically leverage them to achieve efficiency and effectiveness in their content creation processes while not compensating on personalization.
Find more answers related to Customizing Content
Discover all frequently asked questions and answers about Customizing Content FAQ.
Customization in sales and marketing content is essential due to the saturation of the digital landscape. With individuals spending significant time online, generic and undifferentiated content tends to get lost in the noise. The internet’s saturation leads to a high volume of content, making it challenging for businesses to capture the attention of their target audience. Customization allows companies to stand out by aligning their value proposition with the specific needs and preferences of their audience, resulting in increased engagement and, ultimately, higher revenue. The McKinsey study mentioned in the expert article emphasizes that 71% of customers expect personalization, and companies excelling in customization achieve a 40% boost in revenue.
To navigate the content-saturated environment successfully, businesses must focus on personalized messaging, relevant recommendations, targeted promotions, and timely communication. Customization is the key to building a unique brand identity in the long run, setting a company apart from the indistinctive and dull content generated by emerging technologies like Generative AI.
Find more answers related to Customizing Content
Discover all frequently asked questions and answers about Customizing Content FAQ.
Conclusion
What’s next for you
If you are looking to convert 35% more clients and generate 40% more revenue, personalized data-driven presentations are the right strategy. Customizing content scale can be cost effective with the right tools and mindset.
These are the best three steps to customize material and build brand value at scale:
1. Apply for the Google Duet AI trial
Go to the website of Google Duet AI and apply for your trial account. Make sure to have a paid Google Workspace account or upgrade to a paid account if you have not done this yet. Set your language in your Workspace account to English to increase your chances
2. Create data-driven presentations with SlideFill
Automatically create hundreds of presentations using SlideFilll. Connect your CRM data to our software and upload a presentation template. Press generate to start creating unique presentations or content for your clients. Learn how it works.
3. Use Google Duet AI prompts to generate visuals
In your generated presentations, write prompts for slides where you want to maximize customization. Follow the best practices outlined above to make visuals that are meeting your expectations.
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This article does not contain any promotional or paid placements.
Views are personal and not affiliated to employers.
No generative AI was used to write the article.
All examples are illustrative and fictional.