Answer
How to solve legacy issues between sales & marketing?
Legacy issues and disagreements between sales and marketing often stem from ingrained cultural biases, misaligned incentives, and historical organizational structures. To overcome these challenges, organizations must focus on data-driven solutions and process design.
The core strategy for resolving legacy issues involves adopting a systematic approach to process design. This means creating clear communication channels and feedback loops between marketing and sales. The guide suggests that marketing should take the initiative to generate opportunities for the sales team systematically. Sales, in turn, needs to execute on these opportunities and provide feedback on the outcomes.
The guide emphasizes the importance of common metrics and reporting practices to eliminate subjective arguments and finger-pointing. By establishing a reporting and feedback loop, organizations can ensure that both sales and marketing have access to factual data about the impact of their initiatives. This process design facilitates accountability and helps build a collaborative environment.
An essential aspect of this process is the classification of revenue into two categories: touched and actioned revenue. Touched revenue recognizes the collaborative impact of both marketing and sales efforts, attributing value to marketing initiatives that contribute to eventual sales. Actioned revenue, on the other hand, represents revenue generated through a specific channel or action, such as attending a webinar.
To achieve this, organizations need to implement Revenue Operations (RevOps) and Sales Strategy & Operations in collaboration with Marketing. RevOps becomes a crucial player in aligning processes, metrics, and communication between sales and marketing. This includes setting up a shared source of truth, often a CRM system, where both teams can access accurate and real-time data.
The guide acknowledges that implementing these changes may face resistance due to organizational culture and entrenched practices. However, it asserts that the theoretical solutions presented are viable if organizations are willing to invest in the necessary changes. The guide also underscores the role of a revenue operations manager as a bridge between sales and marketing, facilitating the necessary changes to enhance collaboration and eliminate legacy issues.
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What is SlideFill?
SlideFill allows you and your team to save hours creating data-driven personalized content at scale!
SlideFill is a platform allowing you to connect data from Google Sheets in order to create Google Presentations and other data-driven content at scale.
The software will help you to:
• Sales: Create thousands of personalized client presentations with automatic data insert in seconds and close more deals with your top performing clients
• Revenue Operations: Refresh data-driven weekly business reviews decks with up to date metrics and reduce the cost of your reporting team.
• Case Studies: Produce success stories showcasing best practices and results in a few clicks and build stronger relationships by highlighting client success.
• Marketing: Tailor marketing content with audience specific data and resonate with your target market based on their demographics.
Start pulling in personalized metrics and data directly in Google Slides through our easy user interface.
SlideFill is 100% FREE without storing any of your data on its servers.
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Why is SlideFill free?
SlideFill is currently 100% free and will remain free for as long as possible. Currently, SlideFill has no intention to become a paid service.
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SlideFill benefits businesses by offering a free solution to refresh business review decks with up-to-date metrics, produce case studies showcasing best practices, and tailor marketing content with audience-specific data. This can save time, reduce costs, and help businesses resonate with their target market. By leveraging SlideFill, businesses can efficiently create personalized content at scale, ultimately enhancing their revenue-generating processes.
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SlideFill does not store any data that is used through our integrations. Data is read from Google Sheets and Google Presentations are created with the data you provide. The data itself only lives in your Google Drive. No data is stored on SlideFill’s servers. After running the creation, customization or update of your presentations, data is not retained. SlideFill uses minimum API scopes and is verified by Google’s safety team.
Profile data is provided by the user in their ‘Profile’ section. Users can delete their account, which automatically deletes their data.
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SlideFill is currently 100% free and will remain free for as long as possible. Currently, SlideFill has no intention to become a paid service.
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SlideFill is a San Francisco based company. The company was founded in 2023 with the goal to make Revenue Operations and the creation of presentations easier. The most common use cases of SlideFill are: creating scaled sales material, producing marketing content in bulk, automatically refreshing business reviews and highlighting customer success cases.
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You can design your Google Presentation (slides) exactly like you want! SlideFill will not impact the look and feel of your work.
In your presentations you should put SlideFill parameters, for example: {{Company}}
This parameter will be used to push the data from your Google Sheets column with the same name – in this case: Company
For more information on how SlideFill works we refer to the “How It Works” page.
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While Matik.io is one of our competitors, we still want to help you out. The Matik.io Price starts at $50 dollar per user per month. This will allow you to:
- Generate 5 presentations per month
- Give access to 5 users
- Use unlimited data sources such as Salesforce, Amazon Redshift, etc.
- Use unlimited templates
- Use conditional slides
Our price is $0, albeit for now with less data connectors.
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SlideFill analysis your Google Sheet or Spreadsheet in order to decide which information to add to your slides:
- First row: The first row or headers of your columns are used in order to identify the parameters you used in your slide deck. For example, when the column header is “Company”, the parameter in your presentation should be {{Company}}
- Subsequent rows: The subsequent rows are the data we will populate in your presentations. Every row will create one new presentation with all the data for which a parameter exists on that row.
For more information on how SlideFill works we refer to the “How It Works” page.
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SlideFill saves time for Revops or Revenue Operations teams by automating the process of refreshing business review decks and producing customer facing marketing, inspirational or sales content. This allows teams to focus on analyzing the data and deriving actionable insights, rather than spending valuable time on manual content creation and updates.
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SlideFill is 100% free. There is no cost for using SlideFill. Users are able to create an unlimited amount of presentations from Google Sheets. Power users creating more than >100 presentations, might receive an email in order to understand better their use case and get access to specific bulk options.
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